The role of external design studios in transforming large organisations

In the vast landscape of today's business world, particularly within large organisations where the mainstay isn't digital, there's a subtle yet significant challenge: embracing digital and agile transformation while advocating for great product design.

Our observations and experiences show that digital channels, often sidelined to customer service roles, need to feed into the revenue streams more than they're cutting costs. This polarity often needs to be revised to fully embrace and invest in digital innovation, influencing the dynamics of in-house design teams.

Understanding the status quo

In these large entities, in-house design teams, while pursuing continual improvement, frequently encounter a scenario best described as 'business-as-usual.' This environment fosters a cycle of safe, incremental, and sometimes biased changes rather than bold, innovative strides. It's a predicament rooted in the disconnect between digital initiatives and core revenue-generating activities.

The untapped potential of external collaboration

But here's a thought – what if the catalyst for breaking this cycle lies in partnering with an external product design studio? This isn't about mere outsourcing; it's a strategic move towards infusing new energy and perspectives into the digital realm.

A fresh pair of eyes

Consider the scenario where in-house teams, deeply immersed in the company's ethos, might overlook radical innovations due to inherent compromises. An external design studio, unburdened by such constraints, can offer a fresh, unbiased perspective. This external viewpoint can illuminate paths and solutions that remain obscured from within the organisation.

A synergy of insights and expertise

Imagine the possibilities when an external studio's innovative approach meets the in-house team's in-depth understanding. This isn't just collaboration; it's creating a synergistic relationship where each party brings something unique. The in-house team gains new insights and methodologies, while the external studio applies its creative prowess to real-world, tangible business challenges.

The ripple effect of external collaboration

This approach has the potential to shake up stagnant innovation processes. By welcoming external perspectives, organisations can unlock a reservoir of creativity, pushing the boundaries of what's possible in the digital space.

Have you seen the impact of such a collaborative approach in your organisation? Could this be the key for companies to break away from the norm and foster a culture of innovation and creative thinking?

Embracing digital innovation with fresh perspectives is at the heart of what we do. Reach out to see how we can help your organisation navigate the digital shift with innovative and collaborative solutions.